Russell S. Winer
Hardcover | Pages: 500 pages Rating: 3.13 | 67 Users | 5 Reviews
Define Books As Marketing Management
| Original Title: | Marketing Management (3rd Edition) |
| ISBN: | 0131963341 (ISBN13: 9780131963344) |
| Edition Language: | English |
Interpretation In Favor Of Books Marketing Management
This volume reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in professional work. Subjects include marketing philosophy and strategy such as market research, customer behavior and market structure, and marketing decision-making and analysis, including product decisions, advertising strategy, pricing and customer relationship management. For marketing professionals, product and brand managers.Describe Out Of Books Marketing Management
| Title | : | Marketing Management |
| Author | : | Russell S. Winer |
| Book Format | : | Hardcover |
| Book Edition | : | Deluxe Edition |
| Pages | : | Pages: 500 pages |
| Published | : | May 1st 2006 by Prentice Hall (first published August 5th 1999) |
| Categories | : | Business. Education |
Rating Out Of Books Marketing Management
Ratings: 3.13 From 67 Users | 5 ReviewsEvaluate Out Of Books Marketing Management
A classic book to explore different concepts of marketing management. It includes both theoretical marketing concepts and modern marketing case studies.What a terribly written book. Yes, I read this for a class, and it was your standard textbook -- but worse. The prose was so tortured that I seriously considered writing the authors to ask what kind of literary sadists they are. By the end I was mostly skimming for key words and then translating them into actually readable phrases in my notes. This book could have easily been half the length based on wordiness alone, and then used that extra space for much more relevant discussion instead of a
Though this book seems to be unnecessarily thick, I still believe it is a well-structured textbook and knowledge introduced is very significant. It is quite valuable for people who want to learn fundamental marketing knowledge from scratch.
This book is awful. Don't get in to marketing.Eh. I read it because I wanted the information inside it. Some of that information is now in my head, so mission semi-accomplished. It's old, which isn't its fault, but it was kind of out-of-date even when it was published, I think. There's a lot of useful info, even if everything it knows about the Internet isn't really true anymore.The layout, though, gah. Whoever laid out this book should be smacked upside the head. The figures and graphs are so badly done that some of them are
Eh. I read it because I wanted the information inside it. Some of that information is now in my head, so mission semi-accomplished. It's old, which isn't its fault, but it was kind of out-of-date even when it was published, I think. There's a lot of useful info, even if everything it knows about the Internet isn't really true anymore.The layout, though, gah. Whoever laid out this book should be smacked upside the head. The figures and graphs are so badly done that some of them are
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